Generative AI-Powered Virtual Try-On: A Game Changer for Online Retail
In this digital world, everything is possible in just one click. We have never thought of trying the apparels and accessories by just storing our image on an app, visualizing the products while sitting at home before buying it.The generative AI-powered virtual try on is one of the most revolutionary developments in this field; it is a state of the art solution that is transforming the way that customers purchase clothing, accessories, and cosmetics online.
More realism, quicker processing, and a broader range of product applications from jewelry to furniture visualization are to be expected as generative AI models advance. When combined with developments in AR glasses and spatial computing, virtual try-on is set to go mainstream in online and hybrid retail settings.
What is generative AI powered virtual try on ?
Generative AI powered virtual try on enables the feature for customers who can just try apparels and accessories by virtually. With minimum input data, generative AI can produce hyper-realistic, customized representations of clothing or makeup on various body shapes, skin tones, and facial features. This is what makes it unique.
How does it work?
It’s core generative AI powered virtual try on model, which enhances features like virtual trying the products before buying it; Let’s know in depth how these generative AI powered virtual try on.
- User Inputs handling
It enables features where users can upload their pictures, and then they can select apparel, accessories and eyewear. They can see virtually the product and how it looks on them. LIke Lenskart allows users to try on eyewear products virtually for engaging more customers on their sites.
- Product Analysis
As users have selected an image and product, now generative AI analyses the image like skin tone, body shape, and texture and provides them an image fitting into that product. Now users can see themselves virtually and can have personal experience of how a selected product looks on them. Like Myntra allows users to store an image and try their virtual accessories and even apparels, after they generate an image what users have selected as apparel or accessories.
- Increased Realism
Techniques including image to image translation, video to video translation, and 3D model generation are used in modern systems to improve realism.The AI must produce these pictures or videos in real time while the user engages with the system to ensure a smooth experience.
- Enhances User experience
Augmented reality relies on digital product onto the users live video and feed, whereas Virtual reality allows users to where they interact with the product virtually which enhances their product experience.
Why is it a game changer for online retailers?
Implementing Generative AI powered Virtual try on is reshaping the future of online retail, as it will engage more users to visit their profiles, which enables them personalization experience, improves customer experience, and so on. Keep reading it to know them more;
- Personalized experience
Generative AI gives personalized experience to users to try their selected apparels and accessories virtually, which improves in building strong relationships and brand loyalty.
- Reduce returns
As getting virtually experienced to try the apparels and accessories before buying it sets feedback in customers mind where they have to purchase it or not, significantly it reduces returning the items.
- Improves Customer confidence
Before buying the product as users can try the products virtually it clears them that they do have to buy the product or not.
- Higher Conversion Rates
People prefer more online buying and shopping, as now apps have enabled personalized experiencing the product, which enables higher conversion rates and more traffic to the online sites or apps.
- Omnichannel Consistency
Users shopping from any devices whether it is from desktop, mobile devices or even retail stores it provides delivery of products to across various channels.
Real world application and their success stories
Let’s know some real world success stories who have reshaped the online shopping;
- Levi’s
Levis have integrated virtual fitting rooms platforms Zeekit that allows users to try apparels using AI generated avatars based on their body structure. This feature enables more personalized experiences like real time visualization.
- Amazon
Amazon includes features where users can try shoes and eyewear virtually. The tool, which was developed with generative AI and AR, improves product visualization and lessens hesitancy to buy in fashion categories.
- Lenskart
Its website and app provide a 3D try on function that uses AI and facial mapping to let users see how various eyeglass frames appear on their faces in real time. To guarantee a lifelike portrayal, the system examines facial angles, pupil distance, and frame alignment. This innovation has significantly increased customer happiness among its vast digital user base, decreased product returns, and increased online buying trust.
- Myntra
Myntra, a well-known Indian fashion ECommerce business, has included virtual try-on capabilities into its shopping app via its AI and AR division. A more individualized and engaging shopping experience is provided by Myntra, which enables users to virtually try on clothing using an avatar or photo thanks to generative AI and pose estimation models.
Challenges and Considerations
As generative AI powered Virtual try to give many exciting possibilities, but it consists of some challenges also, Let’s know their challenges and considerations.
- Accuracy and Realism
Realistic visualizations that faithfully capture the texture, fit, color, and movement of fabric in various lighting conditions are difficult to create.
- Device and Platform Compatibility
Strong internet connections and expensive smartphones are not available to all users. Broad user adoption requires that try on experiences are quick, seamless, and consistent across all browsers and devices.
- Privacy of Data and Consent
These systems often include consent to access secure personal data, such as facial scans and body measurements.
- AI bias and Inclusively
If generative AI models aren’t trained on inclusive datasets, they may not always function effectively across a range of skin tones, body shapes, and cultural milieus.
- The complexity of integration
It frequently takes major backend infrastructure improvements and third-party connectors to integrate generative AI into current mobile apps and eCommerce platforms.
- Cost of implementation
Maintaining cloud infrastructure, guaranteeing real time rendering, and creating or licensing generative AI models can be costly.
- User education and adoption
The virtual try-on experience is still new to many consumers. Retailers must create user friendly UI/UX and instruct consumers like tutorials, and demonstrations to promote uptake and recurring use.
The Future of Virtual Try-On in Retail
Retail is undergoing a change to virtual try on technology, which gives customers a more engaging, convenient, and customized purchasing experience.
- Increased Personalization
In order to create a more individualized shopping experience, AI algorithms will evaluate user data and offer highly customized product recommendations and virtual try-on experiences.
- Social Integration
Social media platforms will incorporate virtual try on capabilities, enabling users to share and try on products straight from apps like Instagram and Snapchat.
- Integration of Virtual Reality
VR has the potential to provide completely immersive shopping experiences, enabling consumers to enter virtual stores and engage with merchandise more realistically.
- Data-Driven Optimization
Retailers can improve their product offerings, marketing strategies, and overall customer experience by using virtual try-ons to gather useful information about consumer preferences and behavior.
- Overcoming Inaccuracy Issues
In order to increase consumer trust, future virtual try on systems must address existing drawbacks, such as false assessments of product efficacy.
Benefits for Retailers
There are numerous benefits for retailers;
- Increased Sales
Virtually experiencing the apparel and accessories can give more traffic to your app or website which brings more customer engagement and more conversion rates.
- Reduced Costs
The bottom line of a shop can be greatly impacted by fewer returns, less inventory waste, and cheaper logistics expenses.
- Increased Customer Loyalty
Repeat business can be stimulated by a satisfying virtual try-on experience, which can increase customer loyalty and trust.
- Competitive advantage
Retailers who are stepping forward with the fast digitalization world are creating competitive advantage in retail shopping.
- More stocks
Traditional stores won’t have more stocks to show to the customers, but as compared to online retail stores we can see more stock and with new style trends that are going in the market.
Conclusion
Virtual powered tools are a new technology model, they are a tactical requirement in contemporary eCommerce. It’s revolutionizing online shopping by improving personalization, lowering friction, and empowering customers to make confident purchases. Retailers who make an early investment stand to gain a competitive edge in the digital marketplace, improved customer relationships, and increased conversion rates.
